ORGANIZATIONAL AND METHODOLOGICAL PROBLEMS OF TEACHING THE SPECIALTY "PUBLIC RELATIONS" IN HIGHER EDUCATION

Mlechko Lidiya Evgenyevna, Candidat of Sociology (PhD), Docent of the Department of Social Work, Volgograd State Socio-Pedagogical University;

OvsyannikovaTatyanaVladimirovna, Candidat of Sociology (PhD), Docent of the Department of Social Work, Volgograd State Socio-Pedagogical University


Abstract. This article discusses some features of the GEF and IN their implementation in the basic educational program of bachelor preparation «Advertising and public relations», as well as some issues of optimization of educational process.

Key words: federal state educational standard of higher education, professional activities, educational program, educational process, training, discipline, curriculum, education in the field of advertising and PR.