MEDIA COMPANIES OF THE WEST AND THE PROBLEM OF «GLOСALIZATION» IN THE MEDIA

Horolsky Victor Vasilyvich, Doctor of Philological Sciences, Professor in the Department of History of Jurnalism, Voronezh State University

Markina Yulia Valerievna, Canditat of Philology (PhD), Docent of the Depsrtment of Mass Communications and Applied Linguistics, Rostov State Transpor University

Abstract. The article deals with the problems of global media processes interrelations with monopolization in media markets. The idea of glocalization is stressed due to greater role of media information in local affairs. The conclusions are drawn about “centaur” gist of transnational media corporations functioning.

Key words: globalization, glocalization, monopolization, transnational media corporations, concern, holding, mergers, acquisitions.