THE MEDIA MARKET EVOLUTION AND THE LOSSES OF WESTERN JOURNALISM IN THE 2000s – 2010s: THE ORETICAL AND METHODOLOGICAL ASPECTS OF THE PROBLEM
Yulia Valerievna Markina, Candidate of Sciences (Philology),Associate Professor, Department of Mass Communications and Applied Linguistics, Rostov State Transport University
Abstract. The article analyzes current trends in the media industry related to the consumer
behavior of the audience and commodity-money relations in the mass media system. The author addresses the problems of the widespread distribution of mass culture. Indirectly, the processes of enlarging media monopolizing business affect the substantive nature of media texts and the products of mass communications.
Key words: media industry, media, advertising and PR-texts, media criticism, targeted
audience, audience massification.
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