SPECIFICITY OF NEWS PROGRAMS ON THE YOUTUBE PLATFORM
Olesуa Aleksandrovna Kozlova
Candidate of Sciences (Philology),
Associate Professor, Department of Russian Philology and Journalism,
Volgograd State University
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400062, Volgograd, Prosp. Universitetsky, 100
Annotation. The article is devoted to the consideration of the specific features of the presentation of news content on YouTube video hosting. The transformation of the news
format is analyzed using the materials of the weekly news digests by Alexey Pivovarov ("Editorial. News") and Ksenia Sobchak ("Beware: news!"). The genre and thematic riginality of the new media product is revealed. Special attention is paid to the consideration of the
pictorial and expressive features of the vocabulary of the leaders, as well as the forms andstyle-forming techniques used in the programs.
Key words: journalism, new media, video blog, news content, YouTube.
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