LANGUAGE PERSONALITY AND FEATURES OF REALIZATION OF THE SPEECH IMAGE IN THE MEDIA SPACE
Yulia Olegovna Rybalka, Postgraduate Student, Department of Russian Philology and Journalism, Volgograd State University
Abstract. The article is devoted to the consideration of the features of the implementation
of speech images in the media space, elements of speech portraits of political figures. The
attention is focused on the place and role of the linguistic personality in the system of mass
communications. The influence of speech portraits on the creation of images of the personalities of political figures in the minds of the audience is studied. The material provides and comments on the levels of implementation of the speech image, the criteria for speech independence, communicative competence, characteristic features of communication modes.
Key words: linguistic personality, speech image, speech tactics, speech portrait, communication strategy.
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