PRACTICES OF INTERACTION OF UNIVERSITIES WITH SOCIAL MEDIA (ON THE EXAMPLE OF THE VOLGOGRAD REGION)
Olesуa Aleksandrovna Kozlova, Candidate of Sciences (Philology), Associate Professor, Department of Russian Philology and Journalism, Volgograd State University
Abstract. The article discusses the specifics of the interaction of leading Volgograd universities with social networks. The article analyzes the media content posted by universities on the sites of popular social networks, its thematic and format features. The level of audience
engagement is evaluated. It is concluded that it is necessary to use all the tools of social networks in order to form the image of the university as a scientific center, a platform for conducting fundamental scientific research.
Key words: university, media communication, media consumption, social networks, target audience.
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